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**Roopa Gurav** · November 28 2011, 04:14 AM

ISiM Special Lecture (17): Individual Differences in Phishing Susceptibility

International School of Information Management
University of Mysore

ISiM Special Lecture (17)

“Individual Differences in Phishing Susceptibility: An Integrated Information Processing Model”

by

Dr. Arun Vishwanath, Ph.D., MBA
Director of Graduate Studies
Associate Professor
Department of Communication
Adjunct Associate Professor
Management Science & Systems
State University of New York at Buffalo
USA

Date and Time: November 30, 2011 : 11:00 AM

You are cordially invited

Dr.Shalini R Urs
Executive Director and Professor

Abstract: This study presents an integrated information processing model of phishing susceptibility grounded in prior research in information process and interpersonal deception. The model is refined and validated on a sample of intended victims of an actual phishing attack. The data provides strong support for the model’s theoretical structure and causative sequence, explaining close to fifty percent of the variance in individual phishing susceptibility. The results indicate that most phishing emails are peripherally processed and individuals make decisions based on simple cues embedded in the email. Interestingly, urgency cues in the email stimulated increased information processing thereby short circuiting the resources available for attending to other cues that could potentially help detect the deception. Additionally, the findings suggest that habitual patterns of media use combined with high levels of email load have a strong and significant influence on individuals’ likelihood to be phished. Consistent with social cognitive theory, computer self-efficacy was found to significantly influence elaboration, but its influence was mitigated by domain specific-knowledge. The presentation covers the model, its tests, the findings of the study, as well as the ways in which individuals can reduce their susceptibility to phishing based deception.

Speaker Bio:

Arun Vishwanath, Ph.D., MBA, is Associate Professor of Communication and the Director of the Graduate Program at the University at Buffalo. He is also an Adjunct Professor in the Department of Management Science & Systems. His research focuses on cognitive, affective, and behavioral consequences of information on technology adopting units ranging from individual consumers and households to cultures and health care organizations. His research takes a systems theoretic approach and focuses on the dynamic, embedded nature of decision-making within interdependent system domains and the role of information in shaping the present and future states of such systems.

For further details visit www.isim.ac.in

INTERNATIONAL SCHOOL OF INFORMATION MANAGEMENT
University of Mysore, Manasagangotri, Mysore -570006
Ph: +91-821-2514699 | Fax: +91-821-2519209 | [email protected]

**Roopa Gurav** · October 9 2012, 04:59 AM

ISiM presents InfoVision 2012: The Knowledge Summit, Oct 19-20, 2012

International School of Information Management, University of Mysore, Mysore

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Presents
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InfoVision 2012: The Knowledge Summit,
Oct 19-20, 2012

(http://www.infovision2012.org.in)

Hosted by SAP Labs, Bangalore
And

Organised in association with

Information Excellence Group, CSI Bangalore Chapter, DAMA Bangalore and TDWI Chapter-India
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Welcome to the 6th edition of InfoVision - The Knowledge Summit Series.

On

“SMAC (Social, Mobile, Analytics, Cloud) is smart”

SMAC is the latest acronym to enter the jargon-filled technology space. SMAC--an acronym for Social, Mobility, Analytics, and Cloud has entered the business conversations in a big way. Experts and business heads believe that SMAC will help companies to ride the next wave of business opportunities and is also expected to help Indian companies to innovate and move away from traditional business models. Industry veterans see an integrated SMAC to change the way companies do business in future. Based on the industry trending, a unified Social, Mobile, Analytics (Big Data predominantly) and Cloud based solutions appear to be the 'next big thing'.

The combined potential of SMAC technologies is estimated to be $70 billion to $200 billion over the next three years. And, that's the reason why most of the software vendors today are betting on SMAC. Research firm Gartner terms it as the nexus of four IT forces — cloud, social, mobile, and information (in other words analytics). Those forces, along with the continued impact of consumer spending, are expected to essentially set the stage for the next generation of capabilities that drive new business scenarios.

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Distinguished Speakers at InfoVision 2012:

• Anand S ,Chief Data Scientist, Gramener
• Sanjay Chitnis, LG Soft, India
• Anil Valluri, President-India & SAARC Operations, NetApp
• Sanjeev Kumar, VP and MD, Informatica India
• Vijay Srinivas Agneeswaran, Director and Principal Scientist, Impetus
• Sudha Srinivasan, Intel technologies
• Devendra Singh, Director, Fidelity Business Services
• Venkatesh D K, Vice President SAP Labs, India

Registration is Free:

Don’t miss this great opportunity

For registrations: http://infovision2012.eventbrite.com/

For details and updates,: www.infovision2012.org.in

Come, participate, listen to and interact with eminent speakers.

See you at InfoVision 2012!

InfoVision 2012 Summit Team

For more details, contact:
International School of Information Management
University of Mysore, Manasagangotri
Mysore - 570 006
Tel: +91-821-2514699; +91-821-2411417
Fax: +91-821-2519209
Athif Mohammed - 9886772356
Email: [email protected]

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Announcement

ISiM presents InfoVision 2012: The Knowledge Summit, Oct 19-20, 2012

ISiM presents InfoVision 2012: The Knowledge Summit, Oct 19-20, 2012

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